You’ve heard of biomimicry, but are not sure how you can use it, or you want to convince others in your organization to give it a try. Through speaking engagements and biomimicry workshops (either on or off site), I can help you and your team answer questions such as, What is biomimicry? What are the biomimicry methodology and tools, and how might they be applied in my case? How might I incorporate biomimicry thinking into my organization? How can I use biomimicry in my innovation or strategy process?
Using biomimicry in the innovation process is like opening a giant candy jar for designers of all backgrounds – they can’t get enough! I can work with your team through the biomimicry innovation methodology process, including:
- Scoping and framing the challenge to ask, “How would nature…?”
- Conducting biological research to identify relevant natural models
- Translating biological strategies into usable design principles with visuals for the design team
- Conducting design charrettes to turn biology principles into design application
Biomimicry’s innovation methodology is inseparable from it’s sustainability ethic. Life is inherently sustainable, and scientists have identified deep patterns that make all species successful (or not) on this planet. These deep patterns form the foundation of the biomimicry framework. Our form, process and system designs that adhere as closely as possible to this framework will shift sustainability programs beyond reducing energy, water and waste impacts towards true system sustainability and resilience. Viewing your organizational structure, policies, business model, product and service designs and life-cycle impacts through a biomimicry framework lens is a powerful tool to evaluate, reassess and advance your organization’s triple bottom line.
To be successful, sustainable innovation in the built environment must be based on solutions that are rooted in solving the challenges presented by local environmental factors – water, sunlight, fire, wind, soils. The local ecosystem is a treasure trove of solutions for how to deal with each of these environmental factors in the place of development. To understand and learn from deep patterns and champion adapters in a place, I can develop a Genius of Place report. Once developed, the Genius of Place report provides the foundation for brainstorming and innovation for place-based solutions in workshops and/or design charrettes for any number of vertical or horizontal built environment projects.
Finding inspiring biological strategies to inspire your design team can be one thing – moving from ideation to developing a product while staying true to the underlying scientific principles and biomimicry framework as well as working within project constraints can be another. My team can help you navigate this process to generate successful outcomes, including planning for short-term quick wins and longer-term product design aspirational goals, for which success may depend on advances in technology.